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Videos

Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
December 12, 2018
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Citation

Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/take-a-load-off


Research papers

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
October 1, 2015
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Citation

Consky, Payne and Draper (2015a, October 01). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping-8575


Videos

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
×

Citation

Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping